What’s the appeal of the wine or spirit of the month club?
We’ve fulfilled hundreds of wine of the month and spirit of the month club orders for many satisfied clients over the years. Many give them as gifts to others, many repeat their orders many sign themselves up and are charter members for years. Yet as president of Mora’s Fine WInes & Spirits I am defacto president of all of these clubs and though I enjoy wine and spirits I’m not sure what the appeal of the clubs are. I must say, I’ve never been an active member of these clubs nor have a received one as a gift. So what exactly is the great appeal for these wine and spirit clubs? I’d really like to know. Giving it some thought I came up with some possible reasons and would love any feedback either pro or con on the subject. Wine is a wonderful gift in any form, it is always welcome, always the right size. portable and fairly non-perishable. Wine is also so various. Part of its charm is that the more you look the more you find. There are so many regions, varieties, producers, vintages, the permutations go on and in which lead me to this short list of top reasons that people like the wine and spirt of the month clubs. They are not in any particular order.
Adventure: You get to try a new and unknown wine or spirit each month
Surprise: You get to try something unexpected
Hedonism factor: You get to enjoy good a good bottle of wine whenever you want one.
Geek factor: You get tolearn about some esotieric variety, region or style of wine, have you ever tried an “orange” wine? I mean a wine that is orange, not wine made from orange juice, which I don’t think is possible and wouldn’t be really wine anyway.
Expert selection: If you usually ask for a suggestion when you come in, the clubs could be perfect for you
Convenience: for a busy person it is 12 fewer decisions to make each month.
It is the gift that keeps on giving. One bottle is gone in an evening and then often forgotten. The recipient of the wine or spirit of the month club remembers you fondly every month.
Mora’s wine and spirits of the month clubs are usually 2bottle clubs though we do case clubs for a few special customers and anyone that wants to arrange on through the store. Our clubs can be purchased for any length of time. Satisfaction is guaranteed and we are flexible with our clients, we can offer it for 3months, 6months, 9months, 12 months or forever in some cases. We can charge in full in one payment or bill you monthly. We can offer an alternate month delivery. Locally we deliver ourselves, nationwide we deliver ground common carrier. Please see our Wine & Spirit Clubs page for more details.